Brownells Europe is more than just a top choice for people who love firearms. It's where our passion for all things related to guns lives and breathes. This passion is what pushes us to always aim higher. We hold on to the traditional ways of making and fixing guns but aren't afraid to keep up with new trends. At Brownells Europe, old meets new. We mix the art of gun making with the latest tech and blend tradition with what's current. Together, we stand for freedom, friendship, and the excitement we all share. Together, we are Brownells Europe.
- Olav Aas, CEO
About us
Brownells Europe's story is more than just a history; it's a journey fueled by passion and dedication to the shooting sports and hunting community. Our CEO, Olav Aas, found himself at a Gunsmithing school in Denver during the 1990s, where he was introduced to tools from Brownells. It was a revelation. The quality and innovation of these tools were unmatched, yet they were nowhere to be found in Europe. Olav saw this gap not just as a challenge but as an opportunity—an opportunity to support and uplift the gunsmith community that was missing out on these essential tools. He realized that if these tools were to reach Europe, someone had to make it happen. That someone was him.
From this realization, the idea was born. It started modestly, with a small printed catalog distributed in Norway, offering these previously unavailable tools to local gunsmiths. This small step was the beginning of what would become one of the largest firearms companies in Europe. Olav's vision was clear: to bring the best of the shooting world to Europe and foster a community where everyone, from seasoned professionals to newcomers, could find support, quality products, and share their passion for firearms.
Today, Brownells Europe stands as a testament to that vision. Our roots in the shooting community are deep, not just about doing business but about sharing a common enthusiasm, a collective commitment to excellence, and a shared journey with every shooter and hunter who chooses us.
Our team is comprised of individuals who are as passionate about shooting as our customers, brings personal insights, expert knowledge, and a genuine love for the sport to every interaction.
Our Values
Are the compass that guides every aspect of our business, from the products we choose to the relationships we build.
Eye-Level with Our Customers
We believe in building genuine relationships with you as a customer. Understanding and sharing your passion for shooting sports and hunting allows us to connect on a personal level, ensuring every interaction is meaningful. Our commitment is to listen, engage, and grow with our community, providing a shopping experience that is as personal as it is professional.
Digital Innovation Meets Tradition
Embracing the future while respecting the rich traditions of shooting sports and hunting, we stand at the forefront of digital innovation. Our online presence is designed to offer you a seamless access to our extensive range of products, coupled with cutting-edge solutions that make your online shopping experience efficient, secure, and enjoyable. We're here to bring the best of both worlds to your doorstep.
Unrivaled Selection with Expert Backing
Our extensive catalog boasts a wide array of high-quality products, catering to every facet of the shooting sports. From the latest firearms and accessories to the essentials every shooter or hunter needs, we've got you covered! What truly sets us apart is the local expertise and support accompanying our products. Our team of local experts and enthusiasts offers personalized advice and insights, ensuring you find exactly what you need to pursue your passion.
Our Passion? Fueling Passions and Breaking Barriers Together
At the heart of Brownells Europe is a shared enthusiasm for shooting sports and hunting. Our passion drives us to not only provide products and services but also to create a community where we break down barriers together with you. We're dedicated to empower you to reach your full potential, offering the tools, knowledge, and support needed to explore, grow, and excel in your pursuits.
Choosing Brownells Europe means joining a family of enthusiasts who understand your needs, share your passion, and are committed to helping you achieve your goals. We're more than a store; we're a partner in your shooting journey. Together, we aim to foster a vibrant shooting community, enriched by our shared love for the sport & hunting and our collective pursuit of excellence.
If you are interested in a career at Brownells Europe, please visit our LinkedIn Page here.