Privacy policy

Personal Information

When you shop at Brownells.co.uk we need your personal information to be able to carry out transactions, shipping and optimising our customer service. We are required to keep the information in connection with accounting, tax handling and any warranty / return handling. This history is not deleted. For security reasons we also store the IP address used to register the order.

Personal Information to Third Parties

Brownells UK use third party service providers. Personal information obtained through the use of our services is stored with third party service providers inside and outside the EU.

Brownells UK does not sell personal information to any unauthorised third parties, nor do we exchange or disseminate such information. Outsiders may only gain access to the information if this is required to perform specific services for Brownells or if such disclosure is complied with by law. In such cases, strict agreements are entered into to ensure information security. In addition, Brownells will always decide how processing of the information will take place. The website uses Google Analytics, Zendesk and Addthis.

Brownells UK at the General Manager level is responsible for the processing of personal data as described above.

Brownells on Social Media

Brownells uses social media such as Facebook and Instagram. When using these media, their guidelines apply.

Payment by card

Card payments on brownells.co.uk are handled by WorldPay and Brownells does not have or can store card numbers.

Use of cookies (Cookies)

What are cookies and what are they used for?

Brownells uses cookies, like most other online stores, and according to UK law. A cookie is data stored in your browser's internal memory, which will give you a better and more relevant user experience when visiting a website. Brownells.co.uk uses cookies, among other things, to provide you with a simpler online shopping with access to login, shopping cart, purchase execution and automatic display of relevant products on your site. We also use cookies for statistics to learn about what our customers are interested in, so we can make our web pages even more user-friendly.

What information is stored?

The cookies will contain information about: IP address, selected browser, operating systems, which broadband provider you use, as well as data on visited subpages and date / time of visit. We never store information that can identify the user.

How can I avoid using Cookies?

If you want to avoid using cookies, you can set your browser to not accept cookies automatically. See the browser's help pages for settings. Please note that if you choose to exclude cookies, some of the features on brownells.co.uk will not work.

Google Analytics:
We use information collected through Google Analytics to map our visitor use of our web shop. Visitors can, through the links below, opt-in or opt-out to our use of goole analytics.

Deactivate Google Analytics tracking of your movements in our Web Shop (OPT-OUT).

Activate Google Analytics tracking of your movements in our Web Shop (OPT-IN).

The information will never be disclosed or made available to third parties outside our group. Outsiders can only get access to the information if this is required to perform specific services for Brownells.

By using the brownells.co.uk web site, you consent to the use of cookies.

CSI Watchdog Elite

Is intended to identify restricted persons and companies. The purpose is for Brownells to avoid selling products to persons or companies that Brownells are not allowed to.

Is a cloud based Compliance Watch List Screening Software that checks personal data related to all orders placed against lists of people or companies Brownells does not have a permission to sell goods to. The personal data transferred and processed are first name, last name, country, city, zip code, street address, company and birth date. Personal data that does not produce a match in the watch lists are deleted. If matched against a listing the data will be stored and manually processed. Affected orders might be cancelled.

Trustami

The Trustami seal of trust is integrated on our website to display the collected ratings and social media feedback. This serves to implement our legitimate interests in optimal marketing of our offer on our own website in accordance with Art. 6 para. 1 lit. f GDPR. When the Trustami trust seal is called up, the web server automatically saves data (access data) in the form of a server log file that contains the name of the accessed website, the file, the date and time of access, your IP address in abbreviated form, the amount of data transferred , which contains a message about a successful retrieval, the browser type, the user's operating system, the referrer URL (of the previously visited page) and the requesting provider. This access data is not evaluated and automatically overwritten no later than seven days after the end of your visit to the site. The Trustami seal of trust and the services advertised with it are an offer from Trustami GmbH, Bamberger Straße 40, 10779 Berlin. The Trustami data protection declaration at www.trustami.com/datenschutz applies to the processing of the data collected by Trustami.

Microsoft Clarity

We collect the following data via the "Microsoft Clarity" service in order to analyze user behavior and optimize our online store: Time zone setting, operating system and platform, geographic origin of the page request, previously visited website if applicable, duration of a page visit as well as information about interactions on a website (e.g. scrolling, clicks and mouse-overs). This data is only collected, stored and analyzed if you have given us your unambiguous consent according to Art. 6 para. 1 lit. a GDPR to use cookies for this service. The data will be stored for a minimum of 30 days and a maximum of 13 months. Collected data may be sent to Microsoft servers stationed in the USA. We have concluded a separate order processing agreement with Microsoft for this purpose, in which Microsoft guarantees to protect the data and not to pass it on to third parties. You can revoke your consent at any time via your account settings in our online store. The publisher of the "Microsoft Clarity" service is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA. For more information about the privacy policy of "Microsoft Clarity", please see the following page: https://clarity.microsoft.com/terms.

Use of APSIS ONE

Through the marketing tool "APSIS ONE" (a product of Efficy) we analyze, with the help of cookies and log files, the search and usage behaviour of our website visitors and newsletter subscribers. Personal data such as: Name, email address and phone number, are only collected and permanently assigned to a user after he has given us his unambiguous consent in accordance with Art. 6 para. 1 a GDPR, via our cookie banner. In addition to the analysis of user behaviour, newsletters are also sent via APSIS ONE. This also takes place only after your unambiguous consent (the subscription to the newsletter). We store your data for the entire duration of the given consent. In order to contradict the analysis of the user behaviour, please delete the corresponding browser cookies. You can find out which cookies are involved on the following website: https://help.apsis.one/en/articles/7851666-about-the-tracking-script#h_8ce1527821You can unsubscribe from the newsletter feed at any time by clicking on the footer of each newsletter. The collected data may be transmitted to APSIS / Efficy. For more information about the privacy policy of APSIS ONE, please visit the following website: https://apsis.com/about-us/policies/privacy-policy

Use of APSIS PRO

Through the marketing tool "APSIS PRO" (a product of Efficy) we send transactional emails after a purchase in our store. Personal data such as name, address, email address and phone number are, after the completion of an order, collected and processed according to Art. 6 para. 1 b GDPR. We store your data for at least 10 years, according to “UK GDPR Article 5(1)(e)”. The collected data may be transferred to APSIS / Efficy if necessary. For more information on the data protection of APSIS PRO, please visit the following website: https://apsis.com/about-us/policies/privacy-policy